How can you use social media not to sell? Why should you use social media not to sell but to build up relationships?
There are so many article out there on this, that I’m not going to answer those questions, I am sure you all know how to use search engines, however I will say social media is an impressive administration tool.
I recently tweeted that my day brilliant due to the entries I had in my diary which was around meetings and copied in all 3 of the people I was meeting in my tweet. 1 retweeted and let people know they were meeting me, 1 texted to say “Have we got a meeting today? I saw your tweet” that was followed by “Thanks for reminding me I forgot to put it in my diary, see you then!” and the 3rd wrote back and within the conversation we agreed a mutually convenient time for the call I wanted to have with them.
So I haven’t used twitter to sell, just to raise my profile and confirm meetings with people I consider my friends. All 3 meetings could potentially lead to sales, so although I’m not selling, I am (if you see what I mean).